Search Engine Marketing Course

Search Engine Marketing (SEM) is a broader term than SEO that encompasses any kind of search results. SEM is everything you do to raise your site’s visibility in search engines to attract more visitors. Businesses of all types and sizes grab attention through online advertising on search engines.

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Course Description

Many properties use online advertising/ search engine marketing (SEM) as one of their primary ways to get potential customers to visit their website. Often, hotels use SEM to increase their visibility online.

With Search Engine Marketing, businesses pay for their adverts to appear alongside search queries in search engines. Google, Yahoo, Safari, and Bing, for example, are search engines.

What will I learn ?

Topics Covered in Search Engine Marketing Course are as under:

Search Ads creation and management
Display Ads creation and management
Video Ads creation and management
Shopping ads creation and management
Ad Extensions
Keyword match types
Buying funnel categorisation
Search term management
Understanding Quality Score
Managing Google Merchant Centre
Creating & managing campaign strategy for organisation

Course Duration

Duration

2 -3 Months

Who Should Join ?

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Career & Growth Prospectus

Search Engine Marketing or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. Job Opportunities with this course specializations are: