Programs

Search Engine Marketing Course
Search Engine Marketing (SEM) is a broader term than SEO that encompasses any kind of search results. SEM is everything you do to raise your site’s visibility in search engines to attract more visitors. Businesses of all types and sizes grab attention through online advertising on search engines.

Search Engine Marketing (SEM) is a broader term than SEO that encompasses any kind of search results. SEM is everything you do to raise your site’s visibility in search engines to attract more visitors. Businesses of all types and sizes grab attention through online advertising on search engines.

Many properties use online advertising/ search engine marketing (SEM) as one of their primary ways to get potential customers to visit their website. Often, hotels use SEM to increase their visibility online.

With Search Engine Marketing, businesses pay for their adverts to appear alongside search queries in search engines. Google, Yahoo, Safari, and Bing, for example, are search engines.

Topics Covered in Search Engine Marketing Course are as under:

  • Search Ads creation and management
  • Display Ads creation and management
  • Video Ads creation and management
  • Shopping ads creation and management
  • Ad Extensions
  • Keyword match types
  • Buying funnel categorisation
  • Search term management
  • Understanding Quality Score 
  • Managing Google Merchant Centre 
  • Creating & managing campaign strategy for organisation

Duration : 2 -3 Months

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Search Engine Marketing or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. Job Opportunities with this course specializations are:

  • Search Engine Marketing Manager
  • Social Media Analyst
  • Web Designer
  • Senior Analyst
  • Internet/Search Marketing

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