Google Analytics is a free web analytics tool offered by Google to help you analyse your website traffic. Google Analytics is a free tool that can help you track your digital marketing effectiveness. That's why over 50 million websites around the world uses Google Analytics. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.
Google Analytics can gather all the information and more in order to help you find out who is visiting your website. Google Analytics comes in to show how many people go to your webpage so that your webpage is not generating money through advertisements. Google Analytics can also get sponsors on your webpage so that your webpage is not only gathering customers for your business but also generating money through advertisements.
Topics Covered in the Course on Google Analytics are as under:
Installing Analytics on your site
Understanding dashboard elements
The data model
New and returning users, bounce rate, and engagement
What does filter do? Why use it?
How to apply filters
What are goals?
Setting up goals
Impressions vs Visits vs Real Customers
Creating custom reports
Linking Webmaster Tools and Analytics
|Duration||:||2 -3 Months|
The demand for people with web analytics skills continues to increase. Companies need help setting up, managing, and understanding their analytics accounts. Employees who know Google Analytics earn an average of Rs. 19.1 lakhs, mostly ranging from Rs. 10.0 lakhs to Rs. 47.0 lakhs based on 746 profiles.
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