Programs

Digital Marketing Professional
The dramatic rise in the use of digital and social platforms has altered in a very fundamental way, how we live,shop and conduct business transactions. Spending on digital marketing is rising and many companies plan to increase their budgets for digital advertising. Marketing firms are seeking individuals who are strategists with expertise in digital and social media. Marketing skills to enable them to compete in an increasingly complex, technological driven market place.

The dramatic rise in the use of digital and social platforms has altered in a very fundamental way, how we live,shop and conduct business transactions. Spending on digital marketing is rising and many companies plan to increase their budgets for digital advertising. Marketing firms are seeking individuals who are strategists with expertise in digital and social media. Marketing skills to enable them to compete in an increasingly complex, technological driven market place.


Digital Engagement and marketing operations/technology are top areas for skill development. Specifically, digital marketing, social media, SEO and analytics related jobs are particularly in high demand. Salaries for these positions are also projected to grow, as the skills shortage becomes increasingly evident.

This program is exciting as it both gives our students a strong marketing foundation and the skills to become digital marketing professionals.
Topics Covered are:

PART A
1. Introduction to Digital Marketing.
2. Website your starting point.
3. SEO-Organic
4. SEO-PPC
5. Digital Marketing Advertising.
6. Social Media Marketing.
7. Email Marketing.
8. Mobile Marketing.
9. Google Analytics.
10. Lead generation for business.
11. Case studies.
12. Project.

PART B
1. Affiliate Marketing
2. Digital Marketing Strategy
3. Freelance opportunities
4. Case Study
5. Project-2

 

Duration

50 Hours

Currently Not Available.

Duration :

Currently Not Available.

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